Blogging isn't all about numbers - let's just get that little nugget out of the way. But no one can deny the joy that comes with visitor growth going up, up, and up. It's like crack, but you know, the good, non-illegal sort of crack. Uhh. Don't do drugs kids. Drugs are bad.
So for the past few weeks I've been doing things a little differently on the old blog, and in that time I've seen my traffic (along with my unique visitors) triple. Once, it even quadrupled for a few days. Okay, I'm showing off a little here, but hey, I'm pretty excited about it!
I think transparency with bloggers is seriously importantly - especially with so many blogs now working with different companies and brands. By now, I hope you all recognise me as a pretty open person. If you can see my granny pants through a pair of white trousers, I'll be the first to point it out, so when I'm sitting here bragging about all the new people I've got rocking up to my blog, you should know that I'm going to spill all my secrets to you guys. Let's face it, it's pretty damn annoying when people don't give you the full picture. Agreed? Agreed. So here it is, the full pictures (or at least as much of a full picture as I can give you without publishing a novel the size of War and Peace).
So about my stats. I used to get around 250 Unique Visitors each day, meaning 250 lovely individuals strolled on over to my blog on the daily (ps. thank you). Now? I'm getting anywhere from 650 to 1100 a day. Now unless there's some unknown naked picture of me foliating around Google, bringing all of these people to this blog to laugh and mock at me, I'd say it's down to all the things I've been doing differently lately. Normally I'd ramble about every point in twenty different paragraphs, but chances are you came here because the title caught your eye, so I'll get straight to it.
Choose an eye catching title
If in fact the reason you came here was because of the title of this post, then yay (!) - it works! Keywords are important when it comes to choosing your title, because more often than not they're the things people will be searching/looking for when browsing on the internet. The words 'tripled' 'blog' and 'traffic' are three beautiful words that are probably going to intrigue anyone, whether their traffic consists of 10 Unique Visitors a day, or 10,000. People always want more.
Be informative and have a purpose
Not only do people want more, but they also want information. This isn't to say you should make 'how to' posts every second of the day (although, go ahead if you're up to the challenge!) but I have noticed that actually having a point to a blog post really helps. Sure, some people can get away with just talking about their day in a post, but I find visitors stick around longer when there's something in it for them. Whether that's blogging advice, beauty hacks or when a sale is on - it's all down to you. One thing I do like to do however, is make as much of my content 'evergreen' which basically means it's always useful no matter what the season/year/situation. Kinda like this post, really.
Post as much as possible (within reason)
Chances are, the more you post, the more people will be inclined to stop by your site - you know, just incase you've published something new that day! I'd like to post every day, but right now University is telling me otherwise, so instead I just post as often as I can. This isn't to say you should just post a picture of your cat every four minutes to generate traffic (you know, unless that's what you're audience are after..I'm game) - ideally you should still be posting quality content, only more often.
Traffic comes from humans, talk to them
It's easy to forget that these numbers that happen on Google Analytics are actually real life, breathing, walking, people. Unless they're those spammy robot things..ignore them. Whenever people comment I always try to message back as often as possible. It can be difficult to stay on top of comments as and when they come, so I like to try and put aside twenty minutes a few nights a week to reply to different people. If they took the time to comment, comment back! Not everyone will do it, but if you reply to someone chances are they'll click back to see what you said. Hello, one extra page view - but most importantly, hello brand new actually living internet friend!
Share the love (and your blog posts)
This is probably the main thing that's helped me during the past few weeks - and some of you may well have noticed. Normally, when I posted something online I'd simply tweet about it once and maybe promote it on Facebook if I felt productive. Now? It's a whole new ball game. Obviously no one wants links shoved in their face 24/7, but at the end of the day who doesn't love a bit of self promotion? I like to promote my 'evergreen' posts on rotation. I find they tend to be the posts that get the most views, and since they never really go out of style it doesn't really matter if I promote it three weeks from now! Stumbleupon is also good for lazy promotion.
Divulge in a spot of SEO
SEO (Search Engine Optimisation) is like your least favourite grandparent that you dread to see...but they give you chocolate when you do see them. Basically, when you put the effort into SEO you're bound to reap some sort of benefit. I've been doing this a lot more lately and it's boring as hell, but seriously helpful. I'll be doing a more in-depth post on SEO soon enough (I even went to the library to STUDY SEO????) so stayed tuned for that bad boy!
Hope this helped! Share any of your tips in the comments, because it's nice to be nice ;)