I don't know about you guys, but as a blogger I'm constantly inundated with hundreds of emails each and every day (granted, a large percentage of those emails are mostly centred around penis enlargement pills and/or Candy Crush invites from my Mum..) asking me to promote a product, review a service or simply guest post on someone else's website. Since more and more companies are beginning to understand the influence bloggers and internet people can have, the amount of opportunities that arrive into our inboxes are only going to increase.
Now obviously I feel very, very lucky (and sometimes completely unworthy) to even be considered for some of these different jobs, but I can't go around accepting everything that pops into my Gmail account without sacrificing my readership (AKA you sexy people) and generally working my fingers to the bone. So sometimes you do just have to suck it up and politely said 'no thank you'. It might seem a little counterproductive, but trust me, the more picky you are with the work you accept, the more brands will respect you, and the happier you'll be with your blogs content overall. I mean, did you really want to review dog poop bags for the sake of a free £10 voucher? Maybe not. So here are some questions to ask yourself before accepting (or denying!) an opportunity.
Does it fit with the style of my blog?
See above - do dog poop bags really fit with my blog? Considering I don't even have a pooch (woe is me) I'd say not really. I mean, sure, it's all down to you and how you feel bout what's on offer, but if you want to keep your blog to a certain standard ten it's best waiting around for the better, more relative opportunities to come about. I always say that if it's something I could write about without making it look like an ad, then it probably fits with my usual blogging style - if not, well, then it might be a good idea to let someone else have this one.
What's in it for me?
Whether you're just starting out as a blogger or someone that does it as a full time job, if you're doing something for someone else you need t make sure there's something in it for you. This could be anything from free products, to actual payment, to promotion on social media. Either way, you need to make sure you're not constantly working for free, and that you're going to benefit from your partnership as well. You wouldn't serve tables all day for free, so why give away your skills for free too? If a brand is reputable, they'll compensate your time in some shape or form.
Is it worth doing?
Similarly to the above - f you are getting compensated for your work, you need to make sure it's actually worth your time. Think of your time spent on your blog like any other job. If it tales you an hour to write a blog post, a product worth (or more than) minimum wage is probably worth it (if it' something you want, of course). But what if the work your doing will take around ten hours in total? If you feel like you deserve more than a free pack of face wipes, you probably do.
Are there too many demands?
Sometimes PR companies do have a few regulations for you to follow if you agree to work with them, which is expected, but sometimes those requirements turn into a huge list of demands that give you little to no freedom for making the post your own. If it sounds like the company are asking too much of you, or you simply don't feel comfortable fulfilling everything they ask, offering them an alternative. If not, pass it on..
Am I breaking the rules?
There are so many laws and rules that come with blogging these days (check out my blog post all about blogging rules to follow for more info) that it can be hard to stay u to date with what's what sometimes. In the past I've had companies ask me to create posts that don't quite coincide with the law. I've obviously denied them, but I know of other bloggers that have said yes just because they weren't clued up on the legalities of things. It's worth swotting up on to make sure you don't get yourself into trouble further down the line!
Does it sound a bit spammy?
Copy and paste emails are generally a no go for me, because they usually end up being more spammy than anything else. For this sort of offer, I usually send back a bog standard (yet still polite) no thank you email, but if it does seem super spammy in a 'this will eat your computer' type of way', I put that email where it belongs: in the spam folder. Sometimes of course these emails may just look spammy, as opposed to actually being spammy, but I always think that, if they can't even bother to write an email to me by name as opposed to 'Dear blogger' or (my personal favourite) 'Dear webmaster', then they're probably not the best sort of company to work with in the first place. Unless your first name is actually 'blogger' or 'webmaster'..
Of course these are all personal to me, but hopefully this blog post helped you guys in some shape or form! Oh and uh, sorry about this Tip Tuesday being on a Wednesday - the days kind of got the best of me this week..oops. Leave your own tips in the comments below for others to take a peak at!