Do not ask me what has prompted this post on this particular day, because I really have no explanation (do I ever?), but this has been something that's been on my mind for a while. Grab a cuppa, maybe take a quick power nap or something before hand, and buckle up, because chances are - just like most of my other posts - this is gonna be a long one.
So for any of you that have been following me since last year, you'll know I was part of the Creators of Desire network, alongside a handful of amazing fashion gals from across the globe, I loved it there, but we decided to part ways a few months ago for various reasons. Anyway. Just a few weeks ago the CofD team announced that the majority of bloggers were leaving the site, and the website has since turned into a platform for various trending stories. Not only that, but a few days ago one of my closest bloggy friends Camilla from Into The Fold decided to turn her ridiculously sexy blog into a just as ridiculous sexy online magazine, featuring a handful of her looks throughout the month alongside articles from other people. But there's more (do you see where I'm going with this?). In the last year some more of my faves have turned their personal blogs into magazines, networks, and collaborative websites - and some have even shut their blogs down completely *sad face*. Some of these babes include the likes of Yara from Chapter Friday (previously This Chicks Got Style), Elin Kling (whose blog is no more!) and even the big shots at Conde Nast, who announced earlier this year that they were shutting down the Now Manifest network, which housed Rumi Neely, Bryan Boy and even Ms. Anna Dello Russo. Wow this is a long paragraph, I'm just gonna make a new one now to save your eyes..
There we go. So, moving on! Basically what I was trying to say in that horrendous essay up there, is that blogs are changing. I mean, I may be wrong here, but doesn't Chiara from The Blonde Salad have like twenty people working for her now? That's not a blog, that's an empire! And she's not the only one doing it either. I've been following blogs for years and years now, and I remember some of the most famous bloggers starting out with snaps of their outfits in their bedrooms. And - chances are - they weren't earning a penny from doing it. Now? Who knows how much work goes into their blogs, and who knows how much they even earn. Who. Knows.
Now, when it comes to earning, I've made it pretty clear that I blog as a full time job, and these days that's not the most unheard of thing on the internet. I mean, don't get me wrong, my grandparents probably think I sell my body on the internet for a living when I tell them that I 'get paid to post photos of myself online', but, er, that's an entirely different story. Either way, payment is now a huge part of the blogging industry. And with payment, comes complications.
I remember a year ago I was keen to take on just about anything that was paid or free (I mean seriously, free shoes are enough to make any girl delirious, right!?) and it was probably one of the worst things I could have done for my blog. Why? Because once you're getting paid or gifted to talk about something, you feel almost obliged to talk about it positively, even if you don't exactly love what it is you've been given. Us poor bloggers, eh? Please detect my sarcasm.
These days I like to think I'd only accept payment for something that I'd love regardless, but I know there's been a ton of media speculation that can sometimes question the ethics of bloggers no matter how big or small. I mean, surely once a blogger starts taking on work that's just for the money, their 'personal blog' becomes more of an online magazine. Maybe? I don't know. I think I've written far too many sentences to even understand what I'm writing myself any more.
Now obviously you also have the other way of looking at things, in that perhaps blogging is picking up the pace more than ever. I mean, if we take the 'super blogger's out of the equation for a minute, just look at how many girls (and guys!) are killing it in the blogging industry with their own little niches. And that's exactly what it is that I think the blogging world needs more of: niches. Last year I was trying so hard to compete with some of the top notch bloggers and it was never going to end well. Now? Well now I've decided to actually share who I really am and - correct me if I'm wrong - but a lot of people seem way more interested than actually getting to know me rather than just finding out where my jacket's from. Maybe 2015 is the year of the not-so-super-but-a-bit-more-normal blogger. Catchiest name, ever? I think so.
So, is blogging really coming to an end as we know it? I guess my real question to you guys is, where does blogging start, and where does it end? Is a blog still a blog if it turns into a collaborative website? Is it still a blog if the content is paid for? Or is there a whole new style of blog forming? So many questions. I wish I could have had the brain power to write down every single thought in my head, but I don't (that mid-week madness is kicking in), so instead, let's carry on the conversation in the comments below, shall we?
In other news though, look! I'm actually in a dress! I've been obsessing over denim skirts and dresses this season, so when I saw this little button up number from Miss Selfridge I couldn't say no. I love that it gives off a sort of retro vibe but also fits in with my minimalistic style. And for once, I'm not in black and white! Although I would like one in black too..