Oh Vogue, you have got some explaining to do. As some of you may know, a few days ago Vogue.com published an article made up of editors discussing the happenings at Milan Fashion Week. So what, right? Pretty standard procedure. Only in this article, the editors weren't just talking about the shows and the emerging trends - they were targetting the internet folk, calling them pathetic, embarassing and even telling them to 'find another business'. Yes, all this coming from the same magazine that have thrown Chiara Ferragni and Kristina Bazan (namely two of the biggest blogging gals out there) on two separate covers in the space of a year. Um, what? Newsflash Vogue: You pocketted a great deal from having those girls on the cover, and now you're trying to tell your readers that they - as bloggers - are 'heralding the death of style'? Tell that to your blogger funded pay cheque.
I say blogger funded pay cheque because that's exactly what it is. As an industry, everyone helps eachother out - at least that's how I thought it was supposed to be. Bloggers and photographers work together during fashion week to produce photos that credit the photographer, whilst also getting the blogger's face out there. Photographers then sell and/or give those photos to magazines (who need the content) who in turn promote both the photographer and blogger. See how it all goes hand in hand?
I'm mad, of course I am! As a working blogging myself (albeit nothing in comparison to the girls and guys in question) I'm no stranger to having people ask me when I'm going to find a 'real job'. And that's fine..when it's coming from your eighty year old grandma. But when Vogue - arguably one of the most prestigous magazines out there - slates young girls and boys for being bloggers (who they regularly feature on their own social channels) I'm appalled, offended and downright disappointed.
Before blogging, it was my dream to work at a publication like Vogue. I would hide from the real life bullies and instead sit in my room and flick through the pages of Vogue to find comfort. Vogue was inclusive. It didn't matter who you were, where you came from or how much money you had. You could read it, and be a part of it. But that was about all you could do - buying a Balenciaga bag at fourteen years old was out of the question.
And you know what? It still is for the majority of us. And that's exactly why fashion bloggers were born. We as bloggers buy
budget versions because we have bills to pay and we style these pieces up in an attempt to inspire others that, actually, you don't have to dress head to toe in Tom Ford to stand out on the street. Topshop will do just fine.
Yes, we do get gifted pieces to wear for the week, and yes, the majority of that we do have to return - the same as any fashion shoot. Brands want advertising, and we want to look our best. You see how this helping eachother out thing works now? Let's not pretend we're not all familiar with the tens of pages of ads we have to flick through just to make it to the contents page of our favourite publications - including Vogue. Advertisements pay, both in the publishing world and the blogging world - we're all aware of that. In fact, we're so aware that we now places the words #ad or #spon on anthing that consists of some form of sponsorship.
As readers, we understand that bloggers may get paid for things, and we tolerate that, if not even applaud it. I've never considered dropping a copy of Vogue because of the number of adverts I have to flick through. We're all just doing what we have to do to keep our business going. But belittling others and biting the hand that (at least partially) feeds you? That's one way to burn a bridge, and lose a reader.