Do it like a dude

Superdry Timothy coat
Fashion  blogger outfit
Fashion blogger outfit
Fashion blogger outfit
Fashion blogger outfit

HERE are a few snaps from Wednesday when I was at the Menswear shows in London, still sporting my new favourite Superdry coat along with my usual day-time uniform - ie. lounge wear. Yesterday I finally got hold of the perfect pair of black sweatpants too, which means there's no sign of my lazy attire glamming up any time soon. Love anything with an elasticated waistband.

COAT | Superdry X Timothy Everest  TEE | T by Alexander Wang  PANTS | Addison  SHOES | New Balance  BAG | 3.1 Phillip Lim

Superdry town coat

Superdry town coat
Superdry town coat

FLASH BACK to last year, when my dad tried his utmost hardest to convert me to Superdry - also known as his crack. Long story short, he failed. Badly. Now, fast forward to 2014 and it seems as though we've had some sort of style-related epiphany over here. A change of heart, perhaps. New year new me and all that.

Would you have guessed this was a Superdry coat? Probably not - and that's the beauty of it. It's the details that make me fall in love with a piece, not what's on the tag, and if it makes you feel good then it shouldn't matter whether it was a charity shop buy or a buy that turns you into a charity-case. Here's a new rule for the new year: Forget the label - if you love it, have it. If it looks as though you could slip it on, leave the shop and not have anyone notice, then that's probably what you should be doing. But please, do remember to pay.

COAT | Superdry X Timothy Everest  SHIRT | Uniqlo  TROUSERS | Blk Dnm  BAG | 3.1 Phillip Lim  SHOES | River Island