#ShareYourStyle with Zalando, Shopstyle & The Apartment

Ph:  Dina Tsesarsky  for The Apartment

Ph: Dina Tsesarsky for The Apartment

Ph:  Dina Tsesarsky  for The Apartment

Ph: Dina Tsesarsky for The Apartment

Ph: The Styleograph

Ph: The Styleograph

Ph:  Tom Martin  for The Apartment

Ph: Tom Martin for The Apartment

Ph:  Ashley Verse  for The Apartment

Ph: Ashley Verse for The Apartment

Ph:  Tom Martin  for The Apartment

Ph: Tom Martin for The Apartment

Ph:  Ashley Verse  for The Apartment

Ph: Ashley Verse for The Apartment

Ph: Shopstyle

Ph: Shopstyle

Ph:  Ashley Verse  for The Apartment

Ph: Ashley Verse for The Apartment

Ph: The Styleograph

Ph: The Styleograph

Sorry for the lack of communication lately! Fashion Week, flu and starting my final year at University has kind of made me a bit of a blob - for sheer lack of a better word. I feel like I have ever intention to post to my hearts content, but when it really gets down to it all I can seem to do is eat my weight in food and/or nap for hours.

But with all that being said, last week I did manage to actually climb out of my bubble and climb onto a train to London for day two of Fashion Week. Those of you that already stalk me on Twitter and Instagram will know this already, but I was very kindly sent up to London to take part in a shoot with Shopstyle, Zalando and The Apartment to help promote Zalando's #shareyourstyle campaign. I'm guessing since us bloggers have developed quite the knack for (and by that I mean, I personally have nothing better to do with my time than) sharing and posting our outfits online, we were the perfect candidates. I mean, what's one more hashtag to add to the list?

So that Friday morning I arrived at The Apartment (which was located in a filming/recording studio this season) and obviously my first priority was food - specifically as much as I could get my hands on. I know Fashion Week is meant to be all about fashion and everything, but damn, fashion folk know how to feed people. I'm pretty sure I went up a dress size just by being there.

Either way, then it was time to get our hair and makeup did by the beauty team, with a complimentary hand and foot massage by the lovelies ladies at Jurlique. We then had the pleasure of meeting streetstyle photographer The Styelograph, who was going to be shooting each of our Zalando looks. Heh, I've only been following him for like forever. No biggie Steph.

So about them looks! First of all, I had no idea Zalando stocked so many brands (around 1,500 or so), so when it came to going through the racks of edited pieces it was a huge surprise for me to come across brands like IRO and Tiger of Sweden, as well as other familiar names such as Michael Kors and Calvin Klein. Needless to say I snapped up that CK shirt pretty damn fast.
 

First look

Freaky Nation leather jacket
Calvin Klein CK top
Dorothy Perkins suede skirt
Whistles Azara heels

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Second Look

Bik Bok green jumper
Dorothy Perkins skirt
Michael Kors tote bag
Zign Nero boots
 

Thank you to Shopstyle, Zalando and The Apartment for having me!
Don't forget to share your style using the hashtag (you guessed it) #shareyourstyle

Why I'm not going to London Fashion Week (and why that's okay)

Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW

I've been sitting at my computer screen all day, scrolling through Twitter and getting serious LFW FOMO as I watch pretty much every other blogger in the world get street styled and/or snap pictures from some sort of front row seat.

I've been going to London Fashion Week for years now - sometimes for 'work' (I never like to call blogging that), sometimes for pleasure, and sometimes just to say hello to a few old faces that live across the pond. I've experienced both the glamorous, backstage side of things as well as the side that results in swollen ankles and a lot of lost patience, and - whilst I'm still amazed and thankful for all of the opportunities I've been given through blogging - I no longer feel 'worthy' of stepping foot in Somerset House any more. Not for the time being, at least.

It's no news to anyone that blogging is a pretty vain hobby. I mean, we take pictures of ourselves daily, promote ourselves like it's going out of fashion (lol @ pun) and spend far too much money on things that barely last a season. But that's just what fashion is: materialistic, and I'm guilty as charged.

For the past few years we've all noticed a big shift in the way that the fashion crowds act during Fashion Month - just look back on the Suzie Menkes article from a few years back. Every season, more and more people seem to be registering for press passes (again, guilty) and now the cobbled streets of Somerset House have practically become a runway in themselves, filled with people over-dressing and 'peacocking' just for the sake of a few features on Stockholm Streetstyle or Vogue.com. No worries there at all - I mean a girl (or guy)'s gotta eat - but it's just not something I feel comfortable doing anymore.

I feel like blogging is a really strange direction for me. Don't get me wrong, I absolutely adore it, but I'm definitely not the sort of person that can take selfies in public or pretend to be inspired by every designer out there. In fact, the general journey of how I actually got to this point is a bit of a blur if I'm honest (much like this blog post..woops). I tend to feel more like an outsider at these invite-only events than anything else. The fashion parties are always filled with the most beautiful people that all seem to get on so well, so naturally, and then there's me sitting at the cupcake table scoffing my face with everything and anything covered in some sort of butter cream icing. Sounds terrible..right? I won't lie and say that I don't enjoy it, but last time I checked that wasn't what Fashion Week was all about.

In fact, if I'm honest I'm not overly sure what Fashion Week has ever been about - for me personally, anyway. The only thing that I know is that it no longer seems like the place for me at this moment in time. I can't say this is the end of my wild cake-eating LFW adventures, but this season I'm finding comfort in the fact that I can snuggle up in my PJs with a hot chocolate as opposed to clomping around London in high heels. And just like that, it appears as though I've aged approximately fifty years.

Let me know what you think about the London Fashion Week hype? Did I make the right decision? Or should I hop on a train right this second? Mm, cake.

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Forever 21 Leopard Faux Fur Coat
Les Plus Dores Black Tee
Monki Wrap Around Culottes
Daniel 'Doriago' Boots


At the Ulanka flagship store opening

Ulanka London
Ulanka London
Ulanka London
Ulanka London

THIS time last week I was trying on shoes and pigging out with the likes of CarrieTamara and Andreea whilst at Ulanka's first UK  flagship opening on 153 Oxford St. To say I fell head over heels (sorry, had to) would be an understatement. In the cold, rainy streets of London the (warm!) Spanish retailer stood out from miles away - or maybe that was just the Mediterranean food that that guided me. Either way, I couldn't wait to step inside. 

Offering well-known labels and personal favourites such as Vans, Converse and Birkenstock, Ulanka also sells a selection of shoes exclusive to their label. If you havn't already taken a sneak peak at my new shoes in my latest outfit, here's a little spoiler for you: I came home with the Natural Sur zebra flats. Ya rly. Me. In espadrilles. It's now a thing apparently. And trust me, I'll be coming back for the leopard pair (and about fourteen other pairs of shoes) soon enough. See you there? 

shop ulanka online here

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Do it like a dude

Superdry Timothy coat
Fashion  blogger outfit
Fashion blogger outfit
Fashion blogger outfit
Fashion blogger outfit

HERE are a few snaps from Wednesday when I was at the Menswear shows in London, still sporting my new favourite Superdry coat along with my usual day-time uniform - ie. lounge wear. Yesterday I finally got hold of the perfect pair of black sweatpants too, which means there's no sign of my lazy attire glamming up any time soon. Love anything with an elasticated waistband.

COAT | Superdry X Timothy Everest  TEE | T by Alexander Wang  PANTS | Addison  SHOES | New Balance  BAG | 3.1 Phillip Lim