Why I'm not going to London Fashion Week (and why that's okay)

Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW
Cocochic+Outfit+Forever21+LFW

I've been sitting at my computer screen all day, scrolling through Twitter and getting serious LFW FOMO as I watch pretty much every other blogger in the world get street styled and/or snap pictures from some sort of front row seat.

I've been going to London Fashion Week for years now - sometimes for 'work' (I never like to call blogging that), sometimes for pleasure, and sometimes just to say hello to a few old faces that live across the pond. I've experienced both the glamorous, backstage side of things as well as the side that results in swollen ankles and a lot of lost patience, and - whilst I'm still amazed and thankful for all of the opportunities I've been given through blogging - I no longer feel 'worthy' of stepping foot in Somerset House any more. Not for the time being, at least.

It's no news to anyone that blogging is a pretty vain hobby. I mean, we take pictures of ourselves daily, promote ourselves like it's going out of fashion (lol @ pun) and spend far too much money on things that barely last a season. But that's just what fashion is: materialistic, and I'm guilty as charged.

For the past few years we've all noticed a big shift in the way that the fashion crowds act during Fashion Month - just look back on the Suzie Menkes article from a few years back. Every season, more and more people seem to be registering for press passes (again, guilty) and now the cobbled streets of Somerset House have practically become a runway in themselves, filled with people over-dressing and 'peacocking' just for the sake of a few features on Stockholm Streetstyle or Vogue.com. No worries there at all - I mean a girl (or guy)'s gotta eat - but it's just not something I feel comfortable doing anymore.

I feel like blogging is a really strange direction for me. Don't get me wrong, I absolutely adore it, but I'm definitely not the sort of person that can take selfies in public or pretend to be inspired by every designer out there. In fact, the general journey of how I actually got to this point is a bit of a blur if I'm honest (much like this blog post..woops). I tend to feel more like an outsider at these invite-only events than anything else. The fashion parties are always filled with the most beautiful people that all seem to get on so well, so naturally, and then there's me sitting at the cupcake table scoffing my face with everything and anything covered in some sort of butter cream icing. Sounds terrible..right? I won't lie and say that I don't enjoy it, but last time I checked that wasn't what Fashion Week was all about.

In fact, if I'm honest I'm not overly sure what Fashion Week has ever been about - for me personally, anyway. The only thing that I know is that it no longer seems like the place for me at this moment in time. I can't say this is the end of my wild cake-eating LFW adventures, but this season I'm finding comfort in the fact that I can snuggle up in my PJs with a hot chocolate as opposed to clomping around London in high heels. And just like that, it appears as though I've aged approximately fifty years.

Let me know what you think about the London Fashion Week hype? Did I make the right decision? Or should I hop on a train right this second? Mm, cake.

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Forever 21 Leopard Faux Fur Coat
Les Plus Dores Black Tee
Monki Wrap Around Culottes
Daniel 'Doriago' Boots


LFWend with Avenue 32

LFWend
LFWend
LFWend

THE PAST few days of being at home have gone way too quickly, and tomorrow I'm heading back to London to start another week at University - it's deadline central over here which means a few days of uninterrupted sleep (minus the odd cat-attack) has been very much welcomed. But with constant naps comes a ridiculous sleeping pattern, which means I'm up right now at 3am looking through pictures from London Fashion Weekend - hence the post. Consider it a midnight feast-your-eyes if you will.

Last Saturday I hopped on a tube to meet up with a few fellow bloggers for London Fashion Weekend on behalf ofAvenue 32, followed by a serious afternoon tea feast at The Waldorf Hilton. Fashion + tea = two of my favourite things. After checking out the showrooms and very nearly scoring myself a Viktor and Rolf coat for about 70% off we took our seats at the Trend show in the BFC space, which featured florals, heavy metals and sporty chic (provided by The Outnet) all at once. Definitely something for everyone. After a bit of sun-soaking (albeit in knits and triple-layers) I then found myself in the photographer's pit for the Julien MacDonald show which featured a pair of heart attack inducing sandals much like the Wangs I fell in love with so long ago. Think tribal-meets-hooker and you're kinda there.

Then came the farewell to my afternoon tea virginity, followed by an intense sugar high, followed by a crash a few hours later. My cholesterol has potentially risen by about 400% but I have absolutely no regrets. Best end to the day - I'm considering making this a daily thing.

with thanks to avenue 32

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Backstage at Osman

Osman backstage
Osman backstage
Osman backstage
Osman backstage
Osman backstage

LAST week I dragged myself out of bed to head behind the scenes at the OSMAN AW14-15 show, thanks to the lovely ladies and gents at Purple PR. Despite the raging flu and husky man-voice, I managed to get a few words out of Tigi's Creative Director Nick Irwin who explained the beauty look.

Having just flown back from New York that day, Nick made sure to keep the hair relaxed and natural, working with the model's tresses as opposed to against them. Using the CATWALK BY TIGI Curlesque Lightweight Mousse and CATWALK BY TIGI Session Series Work It Hairspray, he shaped the hair away from the face by plaiting and pinning the strands in place, giving a streamline finish that complimented the strong cobalt eyes, courtesy of Maybelline.

After the hustle and bustle of the backstage I found myself sitting at one of the best seats in the house - only a few steps away from the absolute dreams that were the shoes. Furry winter boots? Count me in. 

Big thanks to Purple PR for making these shots possible!

check out the products here

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