The A to Z guide to blogging terminology you need to know

SEO blogging tips UK blogger
SEO blogging tips UK fashion blog
SEO blogging tips UK fashion blog

You know what? I like this style of post - it makes a change from just talking about my outfit and stuff. I'd love to have a fancy story to tell you about my day, but hey, who needs a twelve paragraph-long blog post on how many episodes of Breaking Bad I re-watched on Netflix today? I mean I could do that, if you really wanted, but right now I feel like I have something ever so slightly more useful to discuss: blogger terminology. Not just acronyms for Thank God It's Friday (TGIF, FYI) but more technical things like Domain Authority and SEO. Exciting stuff, right!? Trust me, it all becomes a little addictive once you get into it.

Affiliate marketing: This is one of the ways bloggers can make a little bit of money on their site, by using a special link that directs to a shop of sorts. If someone clicks it, or buys something using that link (in a period of time) that blogger can earn a commission!

Alt text: This is generally something that helps Google understand your image better, and can be applied to an image via HTML (see below) using the coding <img alt="...">. In short, the purpose of this tag is to describe the image so that Google can read it, and categorise it should your image not show up properly. I also like to name my files when saving, to help my good friend Googs (we're on nickname terms now) that little bit more.

Anchor text: These are the words use when creating a link. For example if I cheekily link you to my last outfit post, the anchor text here is the word 'outfit'. The best anchor text to use in terms of SEO (see below) are words that relate to the page you're linking to. So you know, try not to link to your favourite pair of shoes using the words 'these r r8 gd'..it's probably not going to work out amazingly.

Blogroll: This is usually where people link to their friend's blogs or their favourite blogs. You can see my blogroll here for an example. It's just a nice way to share the love!

Bounce rate: This is the percentage of people came to your blog and only viewed one page. It's not the most important thing in the world, but generally, the lower the better.

Captcha: AKA those really annoying numbers/letters that you get asked to copy when trying to write a comment or entering different details onto a website. It's a way of the internet making sure we're human. FYI, I am.

Conversion rate: This is the percentage of visitors who actually do something on your page, such as signing up for a newsletter or downloading an app.

CSS: For me, CSS is like the uglier, nastier sister of HTML. I hate it. But, it is useful to get to grips with. CSS is an acronym for Cascading Style Sheets, which is just a fancy way of describing the look and format of a document - AKA a website. It's my least favourite thing.

Domain Authority: Also known as DA, this is essentially the new Page Rank, which Google no longer takes into account. Domain Authority is based on age, popularity and size of the domain name/URL. The higher the number, the better. You can check your Domain Authority here.

Favicon: See that little star in the web address bar? That's my favicon. People often have a logo or recognisable image for their brand - I chose a star because it looks pretty.

Hyperlink: Hyperlink is just a fancy word for your bog standard link. It's just clickable content that usually directs you to another page or website.

HTML: I'm one of those really annoying people that love HTML, yet I hate that evil thing called CSS. HTML is short for Hyper Text Markup Language, and it's the standard coding that most/all websites are built upon. It does everything from make text bold to making random pictures fly around your screen. All the fun.

Meta Description: Ever seen this when uploading a new page or blog post? It's good to fill in if you can. A good description (approx. two sentences or so) should contain targetted keywords and phrases that will bring more people to your site. Yay!

Meta Tags: You guessed it! They're pretty similar to the above, only it's a combination of meta titles, descriptions and keywords. It helps provide information about your website/blog to search engines, meaning you'll get categorised a lot better.

Nofollow links: This does what it says on the tin. Nofollow links tell search engines not to take note of the link you're using. Your link is still completely valid, only you won't pass on any SEO to the site you're linking out to. If you're getting paid to link out to someone, keep it nofollow.

PPC: Is short for Pay Per Click. This is something I like to use as it ensures a few pennies come in (and I really am talking pennies) each day for me. It's usually a link or add that pays the publisher every time someone clicks on it. Shopstyle are a good example of this!

Permalink: A permalink is the link to specific posts. So it would be something like www.cocochicblog.co.uk/this-is-a-permalink. Got it? Good.

Rate card: This can be either a webpage or a document you keep to yourself, but it's a little card/page that outlines different prices for advertising/sponsored posts etc. I wrote a little bit about how much to charge for blog posts here (shameless plug yolo).

Responsive design: This is actually something Google are now paying attention to. A responsive design is something that works on a variety of different devices. If it's responsive, your site will change itself to suit something like an iPad or iPhone.

RSS: Another acronym! This one's short for Really Short Syndication, and it's basically a way that people can subscribe to your blog/posts so that they can stay on top of whatever you're churning out!

SEO: Ah, Search Engine Optimisation! We have a bit of a love/hate relationship here. SEO consists of a variety of techniques used to increase the amount of traffic to a website by having a high ranking placement on the likes of Google, Bing etc. Good SEO = being higher up on a search engine. And that means? Lots of good stuff.

Aaaaaand breathe. Okay. So for any of you that just wanted to find out what I was wearing, sorry for all the text (and scroll down for the outfit details), but either way I hope this helped out a few of you. I'm bound to have missed something/got something wrong somewhere, so feel free to pick me up on it!

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Superdry X Timothy Everest town coat *
Forever 21 white tee *
French Connection white trousers *
Superga leather trainers *

UK Fashion Blog

A carboot-inspired outfit (wait, what?)

Cocochic Outfit OOTD Culottes Fur Stole
Cocochic Outfit OOTD Culottes Fur Stole
Cocochic Outfit OOTD Culottes Fur Stole
Cocochic Outfit OOTD Culottes Fur Stole
Cocochic Outfit OOTD Culottes Fur Stole
Cocochic Outfit OOTD Culottes Fur Stole

So here I am in all of my boyish glory - a complete polar opposite to any Youtube videos or tit-picks I've been showcasing on the blog recently. I feel like during the last year my style has gone from something that I guess you could call somewhat minimalist to a complete car boot disaster, in the best possible way. If you told me I would be wearing culottes, faux fur accessories and a man's jumper in public (let alone on the internet) a few years ago, I'd have laughed in your face. Ironic really, considering that that's pretty much the exact reaction I get when I step outside in this little number. H8rz gon h8.

How has your style changed over the past year?

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Adidas Sweater via Footasylum
Baggy Culottes from Monki (also here)
H&M Faux Fur Stole (very similar here)
New Look Jacket (Missguided version here)
Forever 21 Cross Body Bag
Daniel Doriago Boots

A new favourite: Iris & Ink

Iris and Ink The Outnet
Iris and Ink The Outnet
Iris and Ink The Outnet
Iris and Ink The Outnet

You know how that saying goes "like a kid in a candy store"? Think of me as the kid, and THE OUTNET's Iris and Ink label as the candy store. When it comes to basics, I like to think of myself as a bit of a connoisseur, or at least, someone with a good eye for simple tees and leather trousers - and that's exactly what Iris and Ink specialise in: wardrobe essentials that go that extra mile. They're the sort of clothes that you can throw on and instantly look good in and - get this - actually feel comfortable in! No hemming of trousers required either - perfect for us, er, vertically inclined gals. And the cashmere sweaters? Don't even get me started. I'm hardly a fabric snob but wearing this knit has kind of put all of my other sweaters to shame. Can we talk about how I'm wearing colour too? You know I love a brand if it can get me in colour..

Grace boyfriend cashmere sweater from Iris & Ink via The Outnet
Rosa leather pants from Iris & Ink via The Outnet
Black clutch from 3.1 Phillip Lim (similar from Iris & Ink here)
Shoes from Steve Madden (but also love these)

Re-discovering my Grafea backpack

Grafea backpack outfit
Grafea backpack outfit
Grafea backpack outfit

There's nothing I love more than shopping my own wardrobe. In our new place, space is pretty limited, so I've had to put away a lot of my lesser-worn clothes and accessories for a while - one of them being my Grafea rucksack, which I just recently re-discovered. I feel like this beauty pretty much saved this outfit from being one of the boring #ootds on the internet, so for that, I thank you, little bag.

What have you recently re-discovered in your wardrobe?

Long sleeve by Alexander Wang (cheaper option here)
Leather sweat pants from Addison (cheaper here)
Jacket (around waist) from W Concept
Black trainers from Vans
Backpack from Grafea (also here)

Another white and black outfit

Black and white outfit
Another black and white outfit

Super quick outfit post today as I'm so close to falling asleep at my desk it's not even funny. Took another day trip to London the other day and arrived back at almost 5am yesterday morning, which means coffee and cat naps are my saviours right now. As always, wearing something black and white (when am I not?) but no leather for once. Times really must be tough if I'm not even working my favourite texture into an OOTD. Also, can we please talk about how I'm wearing a coat? The British summer came, and the British summer went - and I still don't even have a tan. Nap time!

Textured coat from W Concept (similar here)
White tee from W Concept (also love this top)
White sweatpants from Front Row Shop (out of stock but same here)
Faux fur slip-ons from Steve Madden (love these)