5 Things Brands Look for in a Blog

How to work with brands as a blogger

I remember my first ever brand collaboration like it was yesterday. It was for a makeup company that I'd never even heard of and it was one of the best days of my life. A brand - albeit a small one - recognising me for my blog! It's every newbie blogger's dream. These days, brand collaborations are pretty much inevitable if you take your online-self seriously enough, and one of the most commonly asked questions I get from you guys is how to align yourself with brands to increase your chances of working with them. There's no magical formula, and good things take time, but if you want to up your chances of working with your faves then keep these top tips in mind..


Anyone can copy and paste a press release, but just because you can it doesn't mean you should. Imagine how boring it would be if everyone reviewed a lipstick simply by listing all of the features listed on the box. If you want brands to want you, be creative with your work! 


Another thing to take into consideration is your target demographic - AKA who it is that reads your blog. If 98% of your readers happen to be male, chances are that very few of them will take a genuine interest in a sponsored post about tampons (ahem, not to make any assumptions..) and so the chances of a tampon brand urging to work with you is pretty slim. Slim, but not impossible. Don't give up on the tampon dream.


Whilst sponsored posts are amazing for so many different reasons, too many can turn your blog into more of a billboard than anything else. Of course brands want to see work that you've done with other people in the past, but they don't want to become just another post in a sea of advertisements. Say yes to all the posts you like, but make sure you add some #notspon in there as well.


The amount of followers you have is obviously a big factor when it comes to whether or not a brand choose to work with you, but it's not all that matters. If you're just starting out online - or if you simply want to increase your following - try focusing on just one or two platforms that you feel you're 'better' at, or that you most enjoy.


If you don't have a bajillion followers on Instagram, don't worry! And definitely don't go buying followers either. Just because someone might have a bunch of numbers after their name it doesn't mean they have a high level of engagement. More often than not brands will favour a strong engagement over a higher number of followers or subscribers, because it's the people that engage with your content that wind up as apotential customer. They want people that listen to  you - not just people that double tap on a photo every once in a while.


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