Blogging tips: PR and working with brands

Blogging tips PR and working with brands
Blogging tips PR and working with brands
Blogging tips PR and working with brands

These days, good PR etiquette is almost (or even just as) important as creating engaging content on a website, but sometimes it's not as simple as just sending out an email with a few smiley faces and the odd please and thank you. No sir - instead, it takes a lot of leg work (of the virtual variety) and a lot of good manners. I'm definitely no pro, but here are a few tips I've picked up over time..

Know what you're talking about
Unique users? Bounce rate? All things you need to know when pitching to a company. At the end of the day, your social numbers are pretty much what marks your worth in terms of a business partnership. Whether it's product reviews, advertorials or paid campaigns - all companies you're dealing with are going to want you to know your analytics and how you're going to use them to promote their business.

Get involved with the community
Who would have thought - social media can actually be social! The best way to promote yourself is through word of mouth - but not in a 'look at my blog, follow for follow sort of way. Instead, get involved in different blogger chats on Twitter, leave comments on blog posts and generally get to know your fellow bloggers. It's seems simple, but it's probably the best way to get yourself out there!

Be professional
Blogging is fun, but if you want to start making it your business then you'll have to start treating it like one! Thankfully, this doesn't mean you have to walk around in a baggy tweed suit with spectacles 24/7 (although you can if you like). Instead, you just need to make sure you come across level-headed and focussed about what you want for your blog. Sure, make friends along the way, but start off with treating all new contacts as a potential business partner.

Become a brand
This doesn't mean making yourself serious and boring, but it does mean taking yourself seriously! Start by creating yourown domain name (it can cost as little as 99p a year!) and website that looks the part. You can either do it yourself with the help of Google or just tweak an existing layout! It's the first thing people notice, so it should be the first thing you focus on fixing!

Striped knit from the boyfriend's wardrobe (similar here)
PVC trousers from Evil Twin (cheaper here)
Sandals from Birkenstock (Topshop version here)